Thanks To Our Marketing Pilgrim Advertisers and Channel Sponsors

Thank you to all of our advertisers and sponsors who help make Marketing Pilgrim possible.

We are looking forward to announcing some new additions to the Marketing Pilgrim Channel Sponsors group in the very near future. If you are interested in learning about a great way to economically and efficiently reach Internet marketing industry influencers, start the conversation today!

PLEASE VISIT OUR ADVERTISERS!

WPROMOTE – Superior search engine marketing

Incisive Media – Connected Marketing Week

Text Link Brokers – Smarter links for higher rankings

Sponsoredreviews.com – Bloggers earn cash, advertisers build buzz

Vertical Leap – Scalable all-inclusive search marketing at a fixed price

Trackur – Social media monitoring tool

And be sure to take advantage of the great offers from our Channel Sponsors.

SEO Channel – SEOmoz

Marketing Pilgrim’s SEO Channel is sponsored by SEOmoz, the leading provider of SEO tools and resources. Take a 30-day free trial, and see why over 10,000 marketers currently use SEOmoz PRO

Inbound Marketing Channel – HubSpot

LEARN MORE ABOUT ADVERTISING AND SPONSORSHIP PACKAGES WITH MARKETING PILGRIM FOR YOUR BUSINESS TODAY!

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Internet Marketing Jobs From Marketing Pilgrim

Week after week one of the most popular features for our readers is our Internet marketing and social media job board.

At just $27 per month per post (with even better pricing for more than one listing) we hear time and again of how well listing your open position for Internet related work on Marketing Pilgrim works. We see this offering as one of the best values in the business so list your Internet marketing job with Marketing Pilgrim today!

Here are a few of the latest job listings we have:

Account Executive – Ark Ideas – Philadelphia, PA

Content and SEO Specialist – Optiem – Cleveland, OH

Internet Marketing Account Manager – Blue Magnet Interactive – Chicago, IL

Sales and Marketing Director – Confidential – Herndon, VA (Nationwide)

These are just a few of the listings on our job board. Whether you looking to find a job or to fill a position, Marketing Pilgrim is one of the most effective ways to do either.

Thanks for reading and we hope you find the job of your dreams or that next star employee!

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Marketing to Moms: A Good Product Trumps All

Brands spend billions of dollars marketing to moms. They make commercials, offer coupons and samples and they run active social media campaigns. According to a new White Paper by SheSpeaks and Mom-entum, all those brands really needed to do was turn out a great product.

In a survey of 800 moms, the majority (31%) said they “like” a brand on Facebook because they like the brand in real life. 23% said they came over from a “like” button on a company webpage. Either way, they came in to Facebook because they were already a fan of the product so finding the brand on Facebook was the next step.

Not that moms mind being marketed to. 68% said they were fine with companies reaching out to them as long as the content was relevant. Email was the preferred means of communication (27%) with Facebook (19%) and brand website (15%) coming in under that.

Once a mom is satisfied with a product, 74% say they’ve written about it on Facebook. 62% said their main motivation for sharing was wanting to share a great product experience.

SheSpeaks also found that moms are interested in more than a one-night-coupon-stand with brands. They are interested in having an on-going relationship with brands they can trust and ones that understand their needs.

So, while it’s nice to have a lot of Facebook fans, how many of them are actually talking about your products on their blogs and pages? If the answer is not many, it may not be your marketing but your products that need tweaking.

You can view the entire White Paper for free at SheSpeaks.com.

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Top Level Marketers Trying To Adjust To Inbound Marketing World

Almost by default marketers are being forced to look at the world from the inbound marketing point of view and it is has not been the smoothest transition for many especially at the top levels.

A recent Forbes Insights report (which is free here) states:

In a business environment increasingly dominated by metrics, measurements, and data-driven decision-making, marketing executives find themselves under more scrutiny than ever. Less emphasis is being placed on branding – the traditional realm of the CMO – and more on customer acquisition, conversion, and retention. While top-level marketers agree that the proliferation of customer and campaign data is helping, not hindering, their efforts to produce ROI, many are at risk of falling behind as expectations and tactics are evolving at a breakneck pace.

So what are these marketers to do and where are they having difficulty? This chart shows what areas are most important to these folks as they try to stay ahead of the curve and not get lapped by the sheer volume of things to track and their competitors as well.

The next chart shows the connection between customer retention, customer acquisition and the online world. You can always see what is most important when you find where the dollars are going.

For many none of this is a surprise in theory. It’s the reality of what is required to perform in the inbound marketing environment that creates the real trouble. It’s easy to see a boulder in the middle of a windy mountain road. The trouble is in getting around it.

The challenges for marketers or, if you will, those boulders in the road, are many.

So how do you do so much work when just about everyone feels that they never have enough resources? That’s where technology comes into play but even there, only 13% feel like they have a world class grasp on the technology to keep them ahead of the pack.

So what does all of this mean? It’s quite simple actually. As marketers it has never been more important to be in good marketing condition. The new world of marketing is like a triathlon. You have to be very good at several different things to win.

How are you keeping up with the pace? Are you in good marketing shape? The world of marketing is likely to increase in speed and complexity so prepare now or else you will be left in the dust with resume in hand.

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